
BRAND DESIGNER, CREATIVE DIRECTOR
Paulina is the rare brand designer who understands that words are as important as the images that accompany them. You can see her hand (and eye) all over this website, from concept to overall design. 15 years ago, Paula co-founded Studio Widok, a boutique design studio and it’s still going strong. Her favorite clients are probably restaurants because she loves food and feels it’s her personal obligation to sample the products—every last one of them. When she’s not working, she’s hanging out with her two daughters who are so creative and entertaining, she’s cancelled her Netflix subscription.
STRENGTH:
The ability to translate the vaguest of client input into exactly what they want.
WEAKNESS:
Curiosity. She researches everything and probably already knows your favorite color.